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81.
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La publicidad: de la comunicación al género literario / Paloma Gutiérrez Fernández

by Gutiérrez Fernández, Paloma.

Source: Publitecnia vol. 4, nº. 37, 1975-76, págs. 31-40Material type: Article Article; Format: print Language: Spanish Availability: Items available for loan: (1).
82.
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La publicidad al servicio de la comunidad / Carlos Pajuelo De Arcos

by Pajuelo de Arcos, Carlos.

Source: Revista de Ciencias de la Información (Valencia) nº. 3, 1993, págs. 63-82Material type: Article Article; Format: print Language: Spanish Availability: Items available for loan: (1).
83.
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Titulares y eslóganes: fronteras y límites / Juan Rey

by Rey, Juan.

Source: Revista de Ciencias de la Información (Valencia) nº. 3, 1993, págs. 97-102Material type: Article Article; Format: print Language: Spanish Availability: Items available for loan: (1).
84.
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Las carreras de la Publicidad / F. Meylán

by Meylán, F.

Source: Revista de Educacion vol. 38, nº. 110, 1960, págs. 58-61Material type: Article Article; Format: print Language: Spanish Availability: Items available for loan: (1).
85.
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Razones de la publicidad / Anselmo Archanco Royo

by Archanco Royo, Anselmo.

Source: Revista de Occidente vol. 25, nº. 74, 1969, págs. 178-200Material type: Article Article; Format: print Language: Spanish Availability: Items available for loan: (1).
86.
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Sobre la naturaleza y efectos de la producción, la distribución y el consumo de la publicidad en la industrial cultural / José Ramón Sánchez Guzmán

by Sánchez Guzmán, José Ramón.

Source: Revista Española de Investigaciones Sociologicas. Antes: Revista Española de la Opinión Pública nº. 105, 2004, págs. 237-247Material type: Article Article; Format: print Language: Spanish Availability: Items available for loan: (1).
87.
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Aspectos económicos de la publicidad / Nicholas Kaldor

by Kaldor, Nicholas.

Source: Temas económicos modernos / Morton C. Grossman, R. Pimentel Rogerio , págs. 276-283Material type: Article Article; Format: print ; Literary form: Not fiction Language: Spanish Availability: Items available for loan: Call number: 35/A7 (1).
88.
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Estereotipos de género en publicidad / Felicidad Loscertales Abril

by Loscertales Abril, Felicidad.

Source: Una nueva sociedad : mujeres y hombres a partes iguales : Curso organizado por la Dirección General de la Mujer en la Universidad Complutense de El Escorial (29 julio - 2 de agosto de 2002) / Constanza Tobío , págs. 267-295Material type: Article Article; Format: print ; Literary form: Not fiction Language: Spanish Availability: Items available for loan: Call number: 34/G5 (1).
89.
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The Image of Man in Modern Advertising :(Pars Dissertationis ad Lauream in Fac. Philos. apud Pont. Univ. S. Thomae de Urbe) / Patrick J. Berkery

by Berkery, Patrick J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: St.Louis, Missouri : Angelicum , 1966Availability: Items available for loan: Call number: 27/B1 (1).
90.
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La ciencia de la publicidad :Cómo debemos anunciar / J. Arren

by Arren, J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Sociedad General de Publicaciones Availability: Items available for loan: Call number: 26/C7 (1).
91.
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La técnica de la publicidad / O.-J. Gérin; E. Damour, L. H. Serre, Joaquín Gallardo

by Gérin, O.-J | Damour, E | Gallardo, Joaquín | Serre, L. H.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Sociedad General de Publicaciones , s/fAvailability: Items available for loan: Call number: 26/C7 (1).
92.
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Publicidad y psicología / Leslie E. Gill; Federico López Cruz

by Gill, Leslie E | López Cruz, Federico.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Buenos Aires : Psique , 1964Availability: Items available for loan: Call number: 26/B3 (1).
93.
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La semiótica de la publicidad / José Manuel Pérez Tornero

by Pérez Tornero, José Manuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Barcelona : Mitre , 1982Availability: Items available for loan: Call number: 64/B5 (1).
94.
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La realidad de la publicidad / Rosser Reeves; Ángel Barrero Ventosinos

by Reeves, Rosser | Barrero Ventosinos, Ángel.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Valladolid-Madrid : Sever. Cuesta , 1964Availability: Items available for loan: Call number: 68/3 (1).
95.
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La publicidad en España :Recopilación de la legislación española para el XVIII Congreso Mundial de la I.A.A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid: , 1966Availability: Items available for loan: Call number: D2/6 (1).
96.
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La publicité / Bernard De Plas; Henri Verdier,

by De Plas, Bernard | Verdier, Henri.

Series: Que sais-je? ; 274Edition: 3ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: French Publication details: Paris : PUF , 1976Availability: Items available for loan: Call number: 26/C7 (1).
97.
Frecuencia efectiva :Relación entre la fecuencia y la efectividad publicitaria / Michael J. Naples; Julia Moreno San Martín

by Naples, Michael J | Moreno San Martín, Julia.

Series: Medios ; 1Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Instituto Nacional de Publicidad , 1982Availability: Items available for loan: Call number: D2/3 (1).
98.
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Primeras Jornadas de Derecho de la Publicidad / José María Desantes

by Desantes, José María.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Instituto Nacional de Publicidad , 1980Availability: Items available for loan: Call number: D2/2 (1).
99.
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La comprensión del fenómeno publicitario desde la perspectiva científica de la teoría general de sistemas / José Ramón Sánchez Guzmán

by Sánchez Guzmán, José Ramón.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Instituto Nacional de Publicidad , 1980Availability: Items available for loan: Call number: D2/4 (1).
100.
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La publicidad y la protección al consumidor / Enrique Feijóo Y Feijóo

by Feijóo y Feijóo, Enrique.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : Instituto Nacional de Publicidad , 1977Availability: Items available for loan: Call number: D2/5 (1).

Bibliotecas Dominicos Provincia Hispania, 2016

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